Jade Has Become A Major Category Of Building Stone
Dec 11, 2020
In recent years, stone has become a hot spot for consumption in the world. Many construction sites use a large number of high-end stones to show their elegance. Among them, the noble and warm characteristics of jade have obvious effects in interior decoration, and it has become a major category of architectural stone.
Jade has a special aesthetic value and rich cultural connotation in our country, and is very popular among the people, which provides a huge space for the market operation of jade products. After years of development, Fujian Yujia Household Products Co., Ltd. has set foot in international jade mines, jade art design, research and development, production and processing, and brand operations, and has basically achieved full jade industry coverage. At the end of 2010, Yujia launched its own brand "Tianxia Yujia", which integrates mining resources, R&D and production, channels and terminal sales. Starting from the material characteristics, it breaks through the jade shape and volume restrictions, and is based on contemporary jade design concepts. Point, integrate traditional jade culture, extract expressions that conform to the home concept and artistic value, and integrate jade into multiple levels of life.
In 2011, the flagship store of the "Tianxia Yujia" brand landed in Shanghai and opened a jade art club on Fuzhou Road. At the recent anniversary celebration held by "Tianxia Jade House", through a theme event called "Touching the Heart, Pure Covenant", the "Tianxia Jade House" Jade Art Club launched the first cross-border design by well-known designers. Approved works, and offered three works for auction, and the proceeds were donated to the Ryefield Fund for educational charity.
He Shan, Chen Yan, Li Ruilin and Zhong Song attended the ceremony as cross-border designers of the Jade Family in the world. They have made achievements in the fields of architecture, space and interior design. He Shan, the design director of the World Yujia, once presided over the design of famous landmark buildings such as Wangfujing Hotel. He Shan, who is particularly obsessed with traditional Chinese culture, brought his "Forbidden City Series" works to appear this time, absorbing the prototype and craftsmanship of Chinese historical classical appliances, and integrating the gentle beauty of modern jade. In addition, works such as "Five Elements Series", "Jiang Xue" and "Li", and "Landscape Series" all combine jade with history, life and nature from different angles.
