Stone Live Broadcast Is Also Booming

Just the day before yesterday, at 6:30 pm on July 15, the live broadcast of Shiwenchuang products was held at the Dongxing Group Museum. It can be seen from the screen that the host of the TV station, representatives of stone people and many Internet celebrities promoted stone watches, stone chargers, luxury stone tea trays and other Shi Wenchuang products in the live broadcast room. In order to push the live broadcast to a climax, more PK was also held in a live broadcast room, and the scene was once hot.

The event broke the geographical sales space restriction of local products through the form of "live streaming". It is understood that the number of people online on the night of the live broadcast exceeded 100,000, the total number of visits reached 1 million, and the sales reached 86,580 yuan, which started the live streaming of the stone industry. The first shot.

Talking about the purpose of this live broadcast, Zheng Yayun, head of sling stone application, said with emotion that most people's understanding of stone lies in the decoration of luxury villas. Most ordinary people think that they can't use stone, even if they use it, they choose very ordinary granite. In fact, stone is not only a building material product, it is widely used in the home furnishing field, and even made into a functional daily necessities, which can penetrate into the lives of the people.

Through this event, the organizer invited Li Shanshan, a stone veteran and mine goddess, to be a guest in the live broadcast room to share some basic knowledge of stone with the friends in the live broadcast room through easy-to-understand expressions, which is intended to draw consumers and stone materials closer. The distance makes stone enter thousands of households.

At the same time, as a live broadcast of Shiwenchuang products, "Shishang Road, we will take you away" also attracted the film crew of Shanghai Film Academy who came to Shuitou to shoot. In order to shoot the Shidu documentary, they selected popular elements as clips. The live broadcast was very lively, and the live broadcast may become part of the documentary and appear on CCTV.

In addition to the documentary film crew, six major videos including "Nan'an TV Station", "Today Nan'an", "Live Fujian", "Tik Tok", "Kaishou", and "Tencent Kandian" will also be broadcast live simultaneously, making the stone famous in all directions.

In addition, Zheng Yayun, the person in charge, is also expressing everyone. Next, they will regularly hold two live broadcasts every month. At that time, the Shuitou Stone Expo Empowered Stone Live Broadcast Base will be officially listed at the end of the month. Not only live broadcasts, but also business schools (mainly Including the cultivation of Internet celebrity anchors, teaching knowledge of carrying goods and live broadcast skills, etc.), shopping malls (mainly integrating supply chain, industrial chain and product transactions) and other sections.

Facing the current status of the development of the stone industry, in order to break through the bottleneck, it is urgent to use the influence of new media to empower the sales of stone. The live broadcast event is to create a new marketing platform for the stone industry from a new perspective, and then use the stone fair. , Helping the stone industry to open up the supply chain will surely promote the rapid upgrading and high-quality development of the stone industry.