How Is The Marble Market Under The Epidemic?

In recent years, the stone market has been mainly affected by environmental protection measures. With the closure of mines and the rectification of stone processing plants, the number of stone varieties will be eliminated, and price increases are not uncommon. And this year, an important factor affecting the stone market is the outbreak of the epidemic. This virus war that is rapidly sweeping the world has also had a significant impact on the stone market. Under heavy pressure, it is a "danger" and an "opportunity." Briefly talk about the impact of the marble stone market, which is widely used in home improvement and tooling, under the epidemic.

 From the data point of view, marble slabs are more affected by the epidemic than granite. The main reasons are the following factors:

1. The global epidemic situation is still severe, and the crisis cannot be resolved in the short term. This has a great impact on companies that rely on imported raw materials, especially companies that import blocks from Italy, Turkey, and Iran. They are facing the dilemma of blocked import channels and no normal supply. ; There are also some companies with a backlog of inventories, and they are passively involved in the wave of order withdrawals under the epidemic storm.

2. For a long time, the homogenization of the marble market has been fiercely competitive. Taking the popular greystone as an example, there are hundreds of thousands of varieties on the market, not to mention that "it is not as good as others". These many similar varieties stand out. In addition to their own product advantages, many merchants have started a price war under pressure and won with low prices. Even in recent years, when a mine product has been selling so hot, similar products can be found around it and suppressed at low prices, thus causing the market to fall into a bad cycle of "low price competition".

3. For a long time, customers lack the correct understanding and understanding of marble. First, sellers and designers have not given enough guidance. The second is that the theory of radiation and the large color difference is that marble has been suppressed by home improvement competitors for a long time, and it is not a matter of a day or two for a vain and misjudgment of aesthetics. The third is the difference in customer understanding and the biased aesthetic orientation. These comprehensive factors have caused marble to lose a large position that should not have been lost, and aggravated the arduousness of the market as a non-rigid product under the epidemic.

However, if there is a loss, there must be a gain, and there are bound to be opportunities under the crisis:

1. During the epidemic, it also brought a rare "adjustment period". The "University" has said: "Knowing stop and then being stable, calm and then being calm, being calm and then being calm, being calm and then being able to consider, thinking and being able to obtain", Calm down and take a stroke, adjust the company's stone business varieties in time, develop new varieties, optimize services, and lay a solid foundation for the success of the next stage of goals and create conditions.

2. Increase revenue and reduce expenditure, reduce costs, focus on the development of advantageous projects, and enhance market competitiveness.

3. The epidemic has accelerated the market reshuffle. On weekdays, some large state-owned enterprises, foreign trade companies, distributors, etc. may not easily change suppliers. At this time, it may be a once-in-a-lifetime opportunity for small and medium-sized enterprises to contact high-quality customers. They can take the initiative and seize it. opportunity.

4. Strengthen communication and cooperation with designers, review the current situation, seize opportunities, and grasp the new trend of the market.

5. Strengthen communication and exchanges with upstream and downstream partners in the supply chain to overcome difficulties and create a win-win situation, while strengthening communication and collaboration with customers and optimizing services.

6. Pay more attention to domestic stone mines and markets, optimize mine varieties, and expand sales channels and markets.

7. Take the initiative, cast the net in an all-round way, catch up with both online and offline, especially grasp the new online consumption model spawned by the epidemic, adjust strategy, transform and upgrade.